'Can't Be Arsed' political party ad highlights election apathy

Forever Beta has poked fun at politically apathetic young people in a faux political broadcast on behalf of the "Can't Be Arsed Party".

The creative agency’s three-minute film encourages young people to vote in next week’s general election by highlighting the 15.9 million people who did not vote in the last national poll two years ago.

The Can't Be Arsed party’s spokesman, British comedian Nas Osmanoglu, claimed the organisation is "officially Britain’s biggest supported political party".

Forever Beta said the 15.9 million people who did not vote in 2015 was 30% more than the 11.3 million people who voted for the Conservatives, who won the election with an outright majority.

Private Eye editor Ian Hislop makes a cameo appearance in the film, in which Osmanoglu interviews people who respond with feeble excuses or offensive language when asked about whether they are voting on 8 June. 

There is also a call to action to the CBA party website.

The campaign was created by Gary Arnold and Neil Ritchie at Forever Beta and launches on social media today.

Matt Saunby, executive creative director at Forever Beta, said: "I just want young people to get off their arse and vote.

"We live in a great country and when you live in one, it’s easy to sit back and not do anything. I wanted to highlight how ridiculous it is not to do anything."

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content