Canter rises as Media Planning rejigs TV unit

Media Planning has restructured its television department in a bid to offer clients more integrated and interactive campaigns.

Media Planning has restructured its television department in a bid

to offer clients more integrated and interactive campaigns.



The restructure follows the departure of managing partner and head of

broadcast Russell Boyman, who plans to travel the world. He will be

replaced by broadcast director Andrew Canter, who will sit at the helm

of the restructured department.



The new structure is designed to improve clients’ access to integrated

TV and online campaigns. It will also enable the unit to focus on

developing interactive TV advertising opportunities for clients.



Canter said Orange was typical of clients in that it wanted to purchase

across online and TV. ’The market is developing fast and we have to stay

proactive for our clients,’ he said. ’We need to integrate TV into other

disciplines and work more closely with all the specialists across the

company.’



Canter added that it was ’rare to isolate TV buying from other media

these days’.



Under the new structure, Ivan Ali-Khan has been promoted from senior

buyer to associate director of TV, while two of the team’s senior TV

buyers - Danni Murray and Stephanie Dobson - have been promoted to group

heads of TV. Both Dobson and Murray will be responsible for managing

three television buyers.



The reshuffle leaves Canter’s former role as broadcast director up for

grabs.



Canter, 33, joined Media Planning in 1996 and soon moved up the ranks to

broadcast director.



Canter will take full responsibility for the department from

September.



He is hotly tipped to land the role of managing partner that was

previously held by Boyman.



Meanwhile, Boyman leaves the company after ten years as head of its

broadcast operations. He has worked in media for 25 years, predominantly

in television buying. It is not clear whether he will return to the

industry after his spell globetrotting.