Capita "The beauty of progress" by TBWA\London

Capita celebrates the joy of progress in its first campaign by TBWA\London, which won the business after a competitive pitch this year.

The simple and bold out-of-home ads bring a level of humanity to the typically dry professional services sector. Lines include, "How can you think outside the box if you’ve never been inside it?" This is Capita’s first consumer campaign and follows its rebranding last month.