Capital buys Border for pounds 146m to secure Northern audience

Capital Radio has announced that its offer for Border Television has been accepted in a deal worth pounds 146 million.

Capital Radio has announced that its offer for Border Television

has been accepted in a deal worth pounds 146 million.



It is believed the commercial radio group plans to expand its national

analogue radio presence across the UK.



Capital already owns 15 stations in London, Birmingham, Cardiff,

Hampshire, Kent, Sussex and Oxford.



Border’s Century Radio brand is managed by Steve King and reaches ten

million people in the North-east, North-west and East Midlands. Century

will provide Capital with a gateway to the North.



Capital Radio Advertising was unavailable for comment on the deal.



Scottish Radio Holdings attempted last week to increase its offer for

Border as part of a hostile bid. But Capital joined the bidding war once

Border advised shareholders to reject SRH’s attempted takeover.



In the last few months, Border has also attracted interest from Clear

Channel, Chrysalis and Scottish Media Group.



An agency source said Capital’s purchase was bad news for the balance of

the radio market. ’I’d rather the company had gone to SRH as Border fits

in nicely with the North-east and North-west interests.’



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