Capital chief to take top ITV job

Capital Radio chief executive Richard Eyre is poised to take the newly-created job of chief executive of ITV - one of the most powerful jobs in the media industry.

Capital Radio chief executive Richard Eyre is poised to take the

newly-created job of chief executive of ITV - one of the most powerful

jobs in the media industry.



An official announcement is expected later this week.



Marcus Plantin, the outgoing director of the ITV Network Centre, will

step down at the end of August.



His successor will preside over the biggest structural shake-up in ITV’s

history, in which the ITV Association and its central commissioning

body, the Network Centre, will be scrapped to make way for the creation

of ITV Limited.



The new chief executive, who will receive a salary of pounds 500,000,

will have overall responsibility for the performance of ITV.



It is generally accepted that the brand needs a clearly focused strategy

under an accountable chief executive. The appointment of a marketing

director, who will report to the new chief executive, is also imminent

and will be made once Eyre takes up his new role.



Under the present system, Plantin takes the lead role in scheduling for

the ITV Network, working with the ITV companies.



Many observers believe that as TV enters the digital era, the main

function of the top ITV job will be to manage decline.



The latest June BARB figures reveal that ITV’s share of viewing was

31.9% against the total BBC figure of 42.6%.



Two other strong contenders for the chief executive’s job were ITV’s

controller of network drama, Nick Elliott, and Carlton TV chief

executive Clive Jones, but both now appear to have been ruled out.



Before Eyre joined Capital in 1991 he was media director at Bartle Bogle

Hegarty for five years. His departure would be a major blow for Capital,

which recently bought Virgin Radio.



Earlier this year, Eyre was in the running to become chief executive at

Channel 4.



Capital Radio and ITV declined to comment on the appointment. Eyre was

unavailable.



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