Capital Interactive to launch webcast stations in autumn

Capital Interactive, the new-media division of Capital Radio, has announced the launch of a number of online music initiatives for this autumn.

Capital Interactive, the new-media division of Capital Radio, has

announced the launch of a number of online music initiatives for this

autumn.



The division plans to launch three webcast radio stations, as well as an

online umbrella music brand called kikido. Capital already simulcasts

its 95.8 Capital FM, Capital Gold and Xfm brands on the web.



The three ’narrowcast’ web stations will be Diva, aimed at women, Rage,

aimed at computer gamers, and Urban Grooves, a soul channel.

Narrowcasting is the provision of music that would not be economically

viable in the broadcast environment to targeted niche and cult audiences

via the web.



Kikido, which will launch later in the year, will be a web radio service

that uses artificial intelligence to create a more personalised

experience for the user. Users of all of the launches will be able to

buy music as they read about it or listen to it.



Capital Interactive has also signed deals with a number of record

companies including BMG, Jive, Universal, EMI-Chrysalis-Virgin and AIM

to secure the online rights to their music.



Iain Langridge, head of marketing at Capital Interactive, said that

advertising will form a small part of the group’s marketing activities.

He said: ’Traditional adspend isn’t a big issue for us - we don’t think

it’s about taking the product to all consumers.’



Langridge emphasised the importance of distribution deals, such as those

made with Handbag.com, Sports.com and Microsoft, as a means of promotion

for the portals.