Capital One appoints Mother as UK creative agency

Credit card brand previously worked with WCRS.

Capital One: last ad by WCRS
Capital One: last ad by WCRS

Capital One has appointed Mother as its lead creative agency in the UK after a pitch.

The US-based credit card company has worked with WCRS since 2014 and the account is worth an estimated £5m. The review was run by Capital One during the summer and involved Karmarama, Wieden & Kennedy, Mother and WCRS. 

Capital One is planning to launch a brand campaign next year.

This month, WCRS released its last piece of work for the company. The ad promotes Capital One's credit eligibility checker, QuickCheck, portraying a series of calamitous Christmas scenarios resulting from taking chances.

Over the past four years, WCRS has also been responsible for promoting Capital One's now-ended sponsorship of the Football League and creating the "Check it, don’t chance it" campaign.

Since issuing its first product in 1996, Capital One has grown to become one of the UK’s top 10 credit card providers.

Last year, Capital One moved its estimated £11m UK media planning and buying account from Spark Foundry to the7stars.

Earlier this year, Mother lost price-comparison site, which subsequently hired WCRS.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content