Capital One Cup Final in Twitter Amplify campaign

Capital One is going to provide football fans with live replays during and after its cup final on Sunday as part of a Twitter Amplify campaign.

Capital One Cup: fans to get replays of the final via Twitter Amplify
Capital One Cup: fans to get replays of the final via Twitter Amplify

The replays of the game between Chelsea and Tottenham Hotspur will come from the @SkyFootball Twitter account.

Capital One has produced a five-second pre-roll that will feature in the videos. It is the first time that the finance company has run a Twitter Amplify campaign.

The campaign was created by WCRS and MediaVest is the media agency.

Theo Luke, the head of Twitter Amplify for EMEA, said: "It is great to see Sky Sports and Capital One using Twitter Amplify to bring fans branded high-quality clips in real time.

"This campaign is a great way for Capital One to extend its ownership of this weekend’s final across Twitter, with timely and relevant content that consumers will love."

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