Capital Radio hires Metro's Linda Grant as marketing chief

LONDON - Capital Radio has appointed Metro's marketing director, Linda Grant, as its new strategic marketing director.

Grant, who joined Metro in late 2000, will oversee all elements of strategic marketing for Capital covering media strategy, research and brand strategy. Replacing Nikki Mendonca, who left recently to join OMD Europe as its marketing director, she will be responsible for working closely with advertisers and agencies to build awareness of Capital's offer.

During her time at Metro, Grant was promoted from head of planning to marketing director. Her background was in newspaper sales as

the advertising manager on the Daily Record and Sunday Mail and, before that, in

business development at Newsquest.

Grant will work across Capital's 19 stations to create stronger brands, nationally and in London, among advertisers and clients.

Reporting to Linda Smith, the managing director of Capital Radio Advertising, Grant will join in April. Despite her lack of radio experience, Grant's initial role at Metro, which involved honing its sales approach to agencies, will provide valuable experience. At Capital she will oversee attempts to increase the group's revenue in the light of profits which fell by 27 per cent last year.


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