Capital Radio sales team picks up top prize at NTL awards

NTL has named Capital Radio Advertising its national sales team of the year.

NTL has named Capital Radio Advertising its national sales team of

the year.



Capital walked off with the prize at NTL’s Commercial Radio Awards, held

last week as part of the Commercial Radio Congress Association’s annual

congress.



The panel of judges contained heads of radio from 15 media agencies.



Each was asked to judge the sales teams based on 16 criteria, including

quality of service and ability to present a sales argument.



Professionalism, honesty and accountability were also classified as

important qualities in a sales team.



The Capital Radio Advertising sales team emerged as the highest-scoring

winner in each area.



The prize for local radio sales team of the year was awarded to Win

107.2, based in Winchester.



According to the judges, the Win 107.2 sales team demonstrated an

innovative use of radio that appealed to non-traditional radio

advertisers.



The NTL unique broadcasting new media award was presented to Virgin

Radio.



The judges stated that Virgin had made the most of internet

opportunities. Commenting on the selection, one judge said: ’The station

is at the forefront of audio streaming and WAP radio services. In

addition, it promotes its activities extremely well on air.’



Paul Brown, chief executive at Capital Radio Advertising, said: ’This

opportunity to celebrate the best of commercial radio goes from strength

to strength.’



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