NTL has named Capital Radio Advertising its national sales team of
Capital walked off with the prize at NTL’s Commercial Radio Awards, held
last week as part of the Commercial Radio Congress Association’s annual
The panel of judges contained heads of radio from 15 media agencies.
Each was asked to judge the sales teams based on 16 criteria, including
quality of service and ability to present a sales argument.
Professionalism, honesty and accountability were also classified as
important qualities in a sales team.
The Capital Radio Advertising sales team emerged as the highest-scoring
winner in each area.
The prize for local radio sales team of the year was awarded to Win
107.2, based in Winchester.
According to the judges, the Win 107.2 sales team demonstrated an
innovative use of radio that appealed to non-traditional radio
The NTL unique broadcasting new media award was presented to Virgin
The judges stated that Virgin had made the most of internet
opportunities. Commenting on the selection, one judge said: ’The station
is at the forefront of audio streaming and WAP radio services. In
addition, it promotes its activities extremely well on air.’
Paul Brown, chief executive at Capital Radio Advertising, said: ’This
opportunity to celebrate the best of commercial radio goes from strength