Capital Radio Advertising is raiding London’s media agencies to
find managers for its client sales division.
Matt Otley joins from Carat, where he was a media planner on the
agency’s specialist car accounts, including Saab. As client sales
manager, Otley will sell radio to car manufacturers.
Tom Sherwood joins Capital from Zenith. Previously a media planner on
the Rover account, Sherwood has been briefed to pull more financial
advertisers into radio.
The third new recruit is Mark Newns, a former agency account manager at
Atlantic 252. Newns will target dotcom start-ups.
Fiona Dixon, head of the client development sales team, said she will
continue to poach staff from agencies.
’It’s fundamental that we understand how media plans are put together.
Our strategy is focused on selling radio in conjunction with other
media. Media planners understand the full media mix.’