Capital takes on staff for sales support unit

Capital Advertising’s strategic business unit is looking to hire sales co-ordinators to improve communication between the research department and the sales teams.

Capital Advertising’s strategic business unit is looking to hire

sales co-ordinators to improve communication between the research

department and the sales teams.



In the final stages of recruitment, Capital’s media strategy department

is initially lining up two new sales support co-ordinators. This will be

followed by a sales support recruitment drive in the next few

months.



The new recruits will come from a sales background and are expected to

bridge the gap between sales and research. The drive is part of a major

departmental refocusing scheme which will allow Capital’s strategic

planning division to devote more time to brand building.



The strategic business department, in operation for the past 18 months,

comprises 23 staff and is split between two divisions: creative planning

and creative solutions. This includes the sonic and sound unit. It is

the first department of its kind within a radio network and straddles

marketing, media planning and sales.



The strategic business department was originally set up to supply the

sales department with all the required facts, figures and strategies for

use in sales staff presentations. But the unit, constantly on the

look-out for better ways to sell the Capital brand, felt the need to

work closer with the sales team in order for both areas to operate more

effectively.



Nikki Mendonca, head of the strategic business unit, explained that the

sales support co-ordinators will help strengthen the department’s

relationship with the sales team by disclosing information to them in a

clear and presentable way. Mendonca said: ’The brand strategists are the

link between programming, consumer, marketing and sales. This will

ultimately strengthen the Capital brand positioning and sell.’



Lizzey Pittal, media strategist at Capital Advertising, added:

’Recruiting sales support co-ordinators will strengthen the department’s

ability to achieve short-term objectives. This will enable our brand and

media strategists to spend more time on satisfying the longer-term needs

of Capital’s clients.’



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