Captain Morgan "Live like the Captain" by Anomaly New York

Former England football captain Rio Ferdinand joins a motley crew of captains starring in a new ad for the rum brand.

The TV spot by Anomaly New York features two captains actually called Morgan, as well as Argentinian polo captain Nacho Figueras and a host of other characters in sport, naval and various other outfits. The word "captain" is uttered 32 times throughout the film. The campaign, which aims to spread the "live like a captain" message to a millennial audience, launches in the UK and will roll out to other markets globally throughout 2017 and 2018.