Captain Morgan "#LiveLikeACaptain" by 1000 Heads

Diageo's rum brand has roped in grime star Lady Leshurr in the latest bid by an alcohol brand to make responsible drinking aspirational.

In the two minute music video, Leshurr bemoans the many undesirabled consequences of getting waste: spending all your money, texting your ex, ripping your clothes and seeing embarassing photos of yourself on the internet.