Car ads fail to make radio awards shortlist

Seventeen commercials have been shortlisted for next week’s Aerial Awards, the radio industry’s annual ceremony. However, the jury failed to nominate any work in the automotive category, which provided last year’s overall winner.

Seventeen commercials have been shortlisted for next week’s Aerial

Awards, the radio industry’s annual ceremony. However, the jury failed

to nominate any work in the automotive category, which provided last

year’s overall winner.



Between 40 and 50 automotive ads were entered this year - a ’relatively

small’ number according to the Radio Advertising Bureau’s Steve Cox.

However, none made it through to be judged on the awards night on 19

October.



This is in sharp contrast to last year when the Campaign of the Year

award was won by BMP DDB for its Volkswagen ads.



The 12 judges, chaired by the Duckworth Finn Grubb Waters creative

director, Dave Waters, looked at an initial list of 800 ads before

selecting a shortlist.



Brands making it through include Hamlet - whose three ads dominate the

’general’ category - the Army, Ikea, The Independent and London

Transport.



On the night of the awards, the shortlisted ads will be played and

attendees will be given an interactive handset on which to register

their vote.



In addition, the jury has voted for an overall Best Campaign and three

new production awards, which will be announced on the night.



’The automotive entries were disappointingly thin, given the spend in

the category this year,’ Waters said. ’The ads that really stood out

were the ones that had had a bit of money spent on the production. It

really is worth it.’



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