What Car? takes to the tracks with its first-ever TV ad.
The spot follows remote-controlled cars as they make their way through an elaborate track comprising ramps and spirals. It ends as a single yellow car is picked out from the group, highlighting the automotive magazine's ability to narrow down a driver’s search for the ideal vehicle.
Launching across TV and online on 30 December, and supported by print activity, the spot was created and directed by Sean Thompson through Dark Energy Films.
Who Wot Why won a creative pitch for What Car? last summer, while September saw the agency take music fans down memory lane with a campaign for Spotify, "Listen to what you like".
What Car? is a sister title of Campaign.