Carat beats two to land Tiny’s pounds 34m media buying brief

Carat has scooped the pounds 34 million media buying account for Tiny Computers.

Carat has scooped the pounds 34 million media buying account for

Tiny Computers.



The agency won a three-way pitch to snatch the business from the

incumbents MBS Media and the Collins Partnership.



Before losing the account, the Collins Partnership was responsible for

Tiny’s press buying while MBS took charge of TV and radio.



The computer company spent pounds 25 million on media last year, with

the Collins Partnership taking the lion’s share of pounds 20

million.



Oli Bryant, associate director of Carat, said: ’This is a big account

win. The press buying team will be headed by me and will consist of at

least four others.’



Bryant was tight-lipped about what other media would be used and when

the campaign would roll out.



Creative and media planning for Tiny is through Golley Slater & Partners

and is not affected by the review.



Market analyst Romtec GFK revealed in its January report that Tiny’s

Pentium III 450 is Britain’s best-selling PC and its Pentium III 500 is

the country’s second most popular model.



Tiny is the largest UK PC manufacturer, with 124 retail showrooms

serving the domestic and small business markets. Tiny Business &

Professional caters for the larger private and public sector IT

businesses.



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