Carat has scooped the pounds 34 million media buying account for
The agency won a three-way pitch to snatch the business from the
incumbents MBS Media and the Collins Partnership.
Before losing the account, the Collins Partnership was responsible for
Tiny’s press buying while MBS took charge of TV and radio.
The computer company spent pounds 25 million on media last year, with
the Collins Partnership taking the lion’s share of pounds 20
Oli Bryant, associate director of Carat, said: ’This is a big account
win. The press buying team will be headed by me and will consist of at
least four others.’
Bryant was tight-lipped about what other media would be used and when
the campaign would roll out.
Creative and media planning for Tiny is through Golley Slater & Partners
and is not affected by the review.
Market analyst Romtec GFK revealed in its January report that Tiny’s
Pentium III 450 is Britain’s best-selling PC and its Pentium III 500 is
the country’s second most popular model.
Tiny is the largest UK PC manufacturer, with 124 retail showrooms
serving the domestic and small business markets. Tiny Business &
Professional caters for the larger private and public sector IT