Carat gains control of budget as eVentures hits UK

Carat will wield the buying budget for, the US e-commerce site and contender to, which launches here early next year.

Carat will wield the buying budget for, the US e-commerce

site and contender to, which launches here early next

year., owned by eVentures, will enter the UK market as a seller of

brand name computer hardware and software but plans to replicate its US

growth pattern by expanding into books, videos, music, and computer


Carat managing director Colin Mills, who will take charge of the

account, said the agency has been briefed to focus initially on the

computer site, - one of the fastest-growing internet

ventures in US history.

Mills will be assisted by associate director Jonathan Durling and a

small buying team, which has yet to be put together. He said Carat will

target ’top end purchasers of PC computer hardware and software’ as well

as those who fall into the ’soho’ (small office, home office)


Mills declined to comment on which media are being looked at. However,

eVentures wants to establish itself as a mainstream, user-friendly

consumer brand. The launch campaign is likely to include off-line media

such as the national consumer and lifestyle press and TV. is one

of the biggest net advertisers in the US.

Meanwhile, owner eVentures is also still looking for an ad sales manager

(Media Business, 8 November) for, although it has begun holding


A spokesman said the company was undecided about whether to hire an

outside sales house or build an in-house team, although it preferred the

latter option.

Aside from winning, Carat has also been retained to handle the

pounds 15 million UK media buying business for the French-owned food and

drinks giant Groupe Danone.

The reappointment covers the Danone dairy range, Jacob’s Biscuits,

Premier Water and HP Foods.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content