Carat global ad expenditure forecast

Carat's latest adspend forecast, published on 27 August, paints a positive picture for the ad industry, with global spending growth of 3.9% predicted for this year. Brand Republic's charts show how each medium is expected to perform.

Carat forecasts a 3.9% increase in global ad spend
Carat forecasts a 3.9% increase in global ad spend

The forecast, Carat's second upgrade within the past six months, puts online growth at 13.5% this year, giving it an 11.3% share of global ad spend. TV is also expected to do well, up 6.3% and grabbing a 44.8% share.


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