Carat goes global with new corporate identity design

LONDON - The Aegis-owned media network Carat has launched a new corporate identity designed to reflect the changes the company has undergone over the past 16 years.

The new design replaces one that was first developed in 1988 when Carat's business was largely a European-based planning and buying agency. However since then the Carat network has grown to a global network covering 63 countries and has broadened its media offering.

Doug Flynn, the chief executive of Aegis, said: "The market leadership success of the Carat network has been built on a foundation of continuing innovation. Carat has, particularly over the last number of years, led the market in both product innovation and customer service enhancement. The new corporate identity reflects a company marching with the times."

The new corporate identity was developed by the London-based agency North Design. All of Carat's corporate material and signage will transfer to the new corporate identity over the coming weeks.

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