The new design replaces one that was first developed in 1988 when Carat's business was largely a European-based planning and buying agency. However since then the Carat network has grown to a global network covering 63 countries and has broadened its media offering.
Doug Flynn, the chief executive of Aegis, said: "The market leadership success of the Carat network has been built on a foundation of continuing innovation. Carat has, particularly over the last number of years, led the market in both product innovation and customer service enhancement. The new corporate identity reflects a company marching with the times."
The new corporate identity was developed by the London-based agency North Design. All of Carat's corporate material and signage will transfer to the new corporate identity over the coming weeks.
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