Carat keeps Legal & General and BAA media accounts

LONDON -Legal & General has retained Carat on its £8 million UK media planning and buying account.

Neil Jones...chief executive of Carat
Neil Jones...chief executive of Carat

Carat pitched for the offline portion of the business against MindShare and PHD. It retained the digital aspect after a pitch against Arena BLM's digital unit, BLM Quantum, Harvest and Steak Media.

The review was handled by Creativebrief.

Carat has also retained the £3 million media planning and buying account for the airport operator BAA Group following a statutory review.

The agency pitched against Zed and Universal McCann.Nick Adderley, the former marketing director at LoveFilm and head of e-commerce marketing for Sainsbury's, joined BAA as commercial marketing director in July.

Neil Jones, the chief executive of Carat, said: "We are delighted to retain both firms and look forward to developing their businesses."

Last year, Legal & General posted the slogan "On rainy days we shine" on the side of London taxis.

The financial services group ended a review of its direct marketing roster in July 2007, adding Crayon, Teamspirit, Pepper and Omobono to its line-up.