Carat has landed the centralised media planning and buying for
Dolphin Telecommunications after a winner-takes-all pitch against
MediaCom TMB for the pounds 8 million business.
Dolphin will target workers in industry or commerce, initially in the UK
but possibly across Europe.
The system allows a group to talk instantaneously, as with
Voice and data can both be exchanged between the group on Dolphin phones
and calls are free. This service operates in addition to normal digital
mobile phone services.
Carat’s appointment completes a review of creative and media, both
handled by Andrew Melsom of Agency Insight. Last month Dolphin signed
Craik Jones to handle the creative on its through-the-line advertising.
(Campaign, 25 February).
’Wins such as this vindicate Carat’s decision to place substantial
investment in research and strategic planning, as well as maintaining
the highest buying standards,’ Mark Craze, the chief executive of Carat,
Carat had worked with Dolphin on an ad-hoc basis during the past year,
particularly on the purchase of broadcast media. Nigel Rodliffe, head of
marketing communications at Dolphin, explained: ’Carat’s overall
offering proved to be so comprehensive we felt more than happy to