Carat retains £9m Department for Transport media account

The Department for Transport has reappointed Carat as its media agency following a two-year statutory review.

Think road safety campaign: Carat has worked with the DfT for ten years
Think road safety campaign: Carat has worked with the DfT for ten years

The process was handled by the Crown Commercial Service and involved MediaCom, Mindshare, and MEC.

The account is said to be worth about £9 million. Carat has handled the media planning and buying account since 2002.

Matthew Hook, the managing director at Carat, said: "We are incredibly proud to continue our long-term relationship with the Department for Transport.

"We’re especially proud of their award-winning road safety programme, Think! and look forward to supporting them as they undertake their vital work."

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