Carat scoops £15m Danone media business

– Groupe Danone, the French food and drinks business, has reappointed Carat to its £15 million UK media buying business.

– Groupe Danone, the French food and drinks business, has reappointed Carat to its £15 million UK media buying business.

Danone saw a number of media networks before retaining Carat following a four-month review. Carat has also been reappointed across Europe.

The business includes the Danone dairy range, Jacob's Biscuits, Premier Waters and HP Foods divisions.

At the same time Motive is understood to have been appointed to handle the planning for the company's HP Foods division, which is worth about £4 million.





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