Carat scoops £15m Danone media business

– Groupe Danone, the French food and drinks business, has reappointed Carat to its £15 million UK media buying business.

– Groupe Danone, the French food and drinks business, has reappointed Carat to its £15 million UK media buying business.

Danone saw a number of media networks before retaining Carat following a four-month review. Carat has also been reappointed across Europe.

The business includes the Danone dairy range, Jacob's Biscuits, Premier Waters and HP Foods divisions.

At the same time Motive is understood to have been appointed to handle the planning for the company's HP Foods division, which is worth about £4 million.





Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content