Carat seizes pounds 60m pan-European LVMH brief from Initiative

Carat has snatched another piece of business from Initiative by picking up the pounds 60 million pan-European Louis Vuitton Moet Hennessey (LVMH) account.

Carat has snatched another piece of business from Initiative by

picking up the pounds 60 million pan-European Louis Vuitton Moet

Hennessey (LVMH) account.



This is the first time luxury goods manufacturer LVMH has centralised

its European planning and buying into one agency.



William Corke, Carat’s new-business director, is in charge of the

business.



He said a dedicated planning and buying team has yet to be appointed,

and that an announcement was imminent.



The agency was awarded the business without pitching.



Initiative Media had previously handled the majority of the UK, German

and French business.



Media Planning and MediaCom looked after brands in other

territories.



LVMH is traditionally a big spender on glossy women’s consumer magazines

and produces champagne brands Moet & Chandon and Cuvee Dom Perignon.



In September last year, LVMH purchased watchmaker Tag Heuer for pounds

485 million. MediaCom previously handled this account.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content