Career Guide: Leo Burnett

The business

Leo Burnett is a massive international agency with an impressive history of long, loving relationships (11 years on average) with great clients.

These include the fantastic Heinz, brilliant McDonald's, amazing Kellogg's and super Fiat. They also hold great government accounts such as drink-drive and nursing recruitment.

Company culture and style

They're a happy lot and the agency seems to be filled with energy and optimism. New ways of working have been born, such as 'Creative Breeding' where every department is working closer together towards producing the most creative work possible. Burnett's also likes to think of itself as a grown-up agency for grown-up clients. If you disagree they'll scream and scream until they're sick.

Working environment

Since April 2004, Burnett's has been residing in its refurbished offices in sunny Kensington Village (Fabulous Kenville to the locals). There are a few things to keep you busy such as good cafes, subsidised bars and 'special events' such as Chas 'n' Dave's live and exclusive in the bar evening.

The graduate scheme

Come see me at my farm, you young pup thing, and you can find out some more things - If you come before 21 October 2005, you can apply for a job this year, otherwise the recruitment for 2007 starts in September 2006.


So, once you're on board and getting involved in all the creative breeding, your first year will comprise a whole lot of training in all the advertising and communications disciplines, from planning and media to creative and PR. It's a flash old programme, industry leading in fact.

Pay and benefits

You'll receive a £20,000 starting salary and also get a £3,000 jackpot to help pay off your student loan. What's more, the benefit scheme includes life assurance, medical insurance and a too-exciting-for-words pension plan.

Career opportunities

You'll be supported and helped to make a career masterplan to help your professional development, but at the end of the day, it's your career and it's down to you. You need to be brilliant, you'll be given a load of responsibility and you'll have to deal with it, but you'll get all the help in the world to get there.

The future

They tell us that advertising is under pressure. Clients and consumers are more demanding and more discerning. They expect creativity in all areas, so the future is about being innovative, ideas driven and creative at all times. It's no longer good enough to pop feet on the desk and "apply once-proven formula here". Only the hungry and passionate will survive, thank God.

LEO BURNETT Warwick Building, Kensington Village, Avonmore Rd, London W14 8HQ Tel 020 7751 1800 Website Recruitment enquiries Contact Caroline Herman Tel 020 7071 1118 E-mail


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content