Career Guide: RKCR/Y&R

The business

RKCR/Y&R was founded in 1993 by four of adland's most respected practitioners.

The agency grew very fast, and soon attracted the attention of the WPP-owned Young & Rubicam (Y&R), a leading global network that bought RKCR in 1999. RKCR/Y&R remains a jewel in the Y&R crown, creating globally awarded campaigns for brands such as Virgin Atlantic, Land Rover and The Times. Today the agency has a fresh-faced new management team who are working towards continuing RKCR/Y&R's success and reputation. Under the watchful eye of Mark Roalfe, one of the founding four, the agency has in the past year alone been named joint IPA Effectiveness Agency of the Year, while also adding brands like Budweiser to its client list.

Company culture and style

RKCR/Y&R was founded on the revolutionary principle that ideas matter more than just ads: "Ideas before advertising, ideas beyond advertising." To find these ideas, RKCR/Y&R is guided by its belief in the importance of generating "Brand Energy". The strongest brands have a real energy about them - visionary, innovative and dynamic. Our unique set of idea-generation and research tools, allied to an exciting, youthful and sparky culture, means our clients love spending time with us building ideas that energise their brands and businesses.

Working environment

We pride ourselves on our vibrant, informal and unconventional office environment. Not sitting in departments gives our trainees exposure to all disciplines of the agency from the start, our open door policy offers easy access to senior management and we prefer not to be pigeon-holed into the London-Soho stereotype, choosing colourful Camden Town instead.

Alongside us are our colleagues in Y&R Europe, Wunderman (direct marketing) and Nylon (communication planning). The combined result is a buzzy environment where fully media-neutral ideas are generated.

The graduate scheme

Complete the application at by 7 November 2005.


We hire advertising trainees on the premise that they have the potential to lead the agency, be that as a planner or account handler. On arrival, you'll be given an eight-week intensive training programme in all things advertising, including experience with our group companies. But the training does not stop there. As an IPA Continuous Professional Development-accredited agency, RKCR/ Y&R ensures every member of staff gets regular training opportunities.

Pay and benefits

We offer competitive industry rates and packages.

Career opportunities

The sky's the limit to explore jobs within the agency, our partner agencies or the whole global WPP network.

The future

The future might not all be 30-second TV commercials, but the need will always remain for specialists in brand communications - those able to build brand value through brand ideas communicated through all appropriate media. To work for a leading agency in London is a ticket to truly valuable and transferable skills. But it takes enthusiasm, drive and commitment.

Put these in at RKCR/Y&R and you'll get them back, and then some.

RKCR/Y&R Greater London House, Hamptead Road, London NW1 7QP Tel 020 7404 2700 Website Recruitment enquiries Dahlia Nahome Tel 020 7611 6402 E-mail Apply online at


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