CAREERS: Company CV - Canon

Company facts

Company facts

Canon has a European network consisting of 24 wholly or jointly owned

marketing and sales companies, of which Canon (UK) is one.

Canon’s top four brands supported by advertising in the year to April

1999 were PageStation, IXUS Camera, Business Machines Product Range and

Canon Solutions.

After a four-year break, Canon returned to TV advertising in March, with

a pounds 1.5m campaign through WCRS for the launch of PageStation. The

ad featured a wooden box being used for different purposes.

In April the company announced that it was among the four sponsors of

Euro 96 which had decided not to back the Euro 2000 football


According to a survey by RSL Sponsortest, Canon - along with Snickers -

was spontaneously recalled as a sponsor of the World Cup by just 1% of

those surveyed. Canon will continue its involvement with the Champion’s



pounds 528m


3000 in the UK

Top marketer

James Leipnik, marketing director

Advertising agency

CDP (consumer), WCRS (business to business)

Media buyer

CDP Media (consumer), Mediapolis (business to business)

Annual advertising spend

(Business Machines)

TV           pounds 991,313

Press        pounds 4,639,659

Radio        pounds 312,161

Outdoor      pounds 642

Total        pounds 5,943,775

(year to April 1999; Source: MMS)

Career benefits

Employees are entitled to join the company’s benefits pension scheme

andits purchase scheme, which gives 50% off prices. Canon UK also

operates a profit related pay scheme and has two training centres in the

UK, running around 500 courses each year.

UK headquarters

Canon House, Manor Road, Wallington, Surrey SM6 0AJ

Tel: 0181 773 6000

Fax: 0181 773 6060

Web site