Careers: Course Deconstruct - The GSM London MBA with marketing

The Greenwich School of Management (GSM) MBA with marketing has enrolment dates in February, June and October. It aims to equip students with marketing planning and promotion skills.

Careers: Course Deconstruct - The GSM London MBA with marketing

The lowdown

Offered in partnership with Plymouth University, the GSM MBA with marketing is available through part-time and full-time modes of study. Core management subjects are balanced with a choice of specialist marketing modules. These include: marketing research; sales management; marketing planning and promotion; the marketing environment; strategy; finance; public relations; human resources; and information management. Students can choose to study in the historic centre of the Royal Borough of Greenwich or a new state-of-the-art campus in Greenford, West London.

Who it's aimed at

The programme attracts both experienced marketers looking to further enhance their management skills and students who want to develop a career in marketing management. Current and past students come from both public and private sectors, and include young entrepreneurs wishing to gain a greater insight in the dynamics of the marketing environment.

And another thing ...

The programme combines the rigour of an MBA alongside in-depth exploration of current industry practice and contemporary marketing issues to ensure learning drives career development. A key attraction for students is the opportunity to broaden their professional and industry networks through staff-student networking, and sharing ideas on best practice and industry experiences with peers.

Ola Daniel is a recent graduate of the course. At the time, she was working within the NHS as a data analyst.

"I had previously worked in PR and marketing in Nigeria, so I had plans to make a career change. I wanted to familiarise myself with the business world, in particular the marketing of the global energy sector.

It was a friend who recommended the marketing MBA to me. She had found the programme a useful addition to her CV, particularly, as she was also looking to develop a career in management.

GSM London's programmes are rooted in real-world practice, with an eye on how the academic study translates into a step up in your career. Business and management is a large and complex area - and getting to grips with all the current thinking is a definite challenge - but it's so important to understand the bigger picture of how marketing can drive business success.

Since completing the course, I feel far more confident when it comes to dealing with senior business executives - I understand their perspective and can speak the same language. I've also picked up a very useful network of industry contacts to whom I can go for support, or potential career opportunities in the future. GSM London also has staff with a specialist interest in the energy sector, which I could tap into.

The course is a unique combination of marketing and management that takes the marketing discipline seriously, not just as one function of a business operation, but as an engine for enterprise."


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