CAREERS: A question of careers

Advertising and sales promotion are still the winners when the marketing cash is shared out

Advertising and sales promotion are still the winners when the

marketing cash is shared out



Sales and marketing directors put the marketing disciplines into

distinct groups when it comes to allocating the budget.



Advertising and sales promotion are likely to get the lion’s share of

funds, with design, public relations and sponsorship bottom and direct

marketing in the middle. Although direct marketing was seen as key by

some, it was ranked bottom by twice as many.



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