Carex "Grab, squeeze and seize the moment" by Ambient Media and Kinetic Worldwide

Hand-wash brand Carex is promoting a sanitiser product with an interactive sampling billboard.

The billboard, in London’s Southbank, offers free samples of on-the-go sanitiser, as well as the opportunity to win tickets to Merlin attractions including the London Eye.

It is part of a wider integrated marketing campaign by the brand encouraging consumers to "always carry Carex" sanitiser as pandemic restrictions are lifted.


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