Johnson points to the variety of experiences on the Anomaly team - from agency veterans to ex-clients to fashion designers and musicians.
In this video with Campaign, he explains, "You just have to have as much talent as possible in the same damn room, talking to each other.
"It makes it a little bit more difficult to manage ... But the main thing is to be absolutely open minded about where an idea might come from, and therefore who you need in the building."
He also discusses how close his agency came to launching the first YouTube celebrity sponsor.