Carlberg seeks agency for Tetley brief

LONDON -- Tetley’s bitter has called a pitch for its £2 million advertising account out of Saatchi & Saatchi.

Tetley's... ad pitch
Tetley's... ad pitch
The company, which is owned by Carlsberg, is in the process of talking to a number of unnamed Northern agencies about the business. Saatchi & Saatchi, will not repitch.
Tetley is reviewing the business in an attempt to re-build its brand by focussing its commercial activity back into its Northern heartland.
Saatchi & Saatchi has worked on the account since it won the business in XXX, following a pitch against undisclosed agencies.
The last work created by the agency appeared in February 2006 and ran under the strapline "don't do things by halves". The work featured a man, dressed as a Roman Centurion, turning up at a fancy dress party at his local pub with a full sized army complete with horses and catapults.
OMD, the company's media agency, is unaffected by the review.
The on-trade bitter market is worth more than £2.9 billion, and more than 1.4 billion pints are sold in pubs and bars every year. Tetley's is the second biggest brand in the sector and sells 56.3 million pints a year more than its closest competitor, Worthington's.
Last year, the company launched two further product variations; Tetley's Extra Cold, a cold beer that should be served between three and four centigrade and Tetley's Imperial, a 4.3 per cent premium cask ale.
As well as investing in advertising the company also sponsors rugby union and league clubs and is headline sponsor of the rugby union county championship.
Topics