Carling Black Label "dambusters"

Created by WCRS, this ad from SABMiller for the Carling Black Label brand was released in 1990.

The ad was filmed at Pinewood Studios in London and has won three silvers, a gold and a black pencil at D&AD, and scooped Film Gold at Cannes Lions advertising festival the year it was made.

The line "I bet he drinks Carling Black Label", also used in an earlier 1984 ad for the brand, had originally been intended for use in a milk advertisement, but had been rejected.

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