Carling "Made local" by Havas London

Small towns are often overlooked or stereotyped, but Carling's new campaign encourages a closer look at these communities and their inhabitants.

The ads, created by Havas London, celebrate the brand’s hometown of Burton-on-Trent along with the self-starters who help their local communities thrive. Carling will also release a documentary series telling the stories of individuals who are making it in their hometowns, such as cold-water surfers in Pease Bay, Scotland and a band in Swansea fighting to keep the spirit of Welsh punk alive.

Credits

Brand
Creative agency
ECD
Creative director
Creative (TV & documentaries)
Creatives (documentaries)
Agency executive producer
Agency production assistant
Agency producer (documentaries)
Agency producer (print)
Strategists
Social team
Production company
Executive producer
Producer
Director
Director (Product TV)
Producer (Product TV)
DoP (Product TV)
Audio post-production
Audio producer
Post-production, color grade and VFX
Photographer (Outdoor)
Media agency
PR

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