Carling has released an online Christmas ad as part of its "refreshingly perfect" campaign. Creature London created the spot, in which one character, Jon, attempts to play Silent Night by using pints of Carling as his instrument. But when Dylan drinks from one of the glasses, causing Jon to play a bum note, his friend chimes in with the campaign catchphrase: "It’s good… but it’s not quite Carling." The work was created by Ed Warren, Stu Outhwaite and Ben Middleton, and directed by The Sniper Twins through Smuggler.
Timescale of campaign
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member