Carling "Support your local" by Havas London

Carling encourages people to go back to their local pub with a campaign that champions the role that these venues play in British culture and society.

The ad shows a real landlord pouring a pint of Carling in his pub as he explains that pubs are "the cornerstone of the community" and "serves more than just beer". It is the next phase of the "Made local" campaign, which highlights and supports people who are making a positive impact in their hometown.

The work was created by Thomas Worthington and Greg Ormrod, and directed by Austen Humphries through Rattling Stick.

Credits

Brand
Marketing director, Western Europe
Marketing controller
Brand manager
Creative agency: Havas London
Chief creative officer
Creative director
Agency producer (film)
Media agency
Media planner
PR agency
Production company
Producer
Director
Designer
Post-production
Audio post-production