Carlsberg "#AdoptAKeg" by Grey Europe

Carlsberg supports bars in its native Denmark with an initiative allowing locals to "buy a keg".

Set in a desolate bar during lockdown, the ad personifies a lonely keg that asks itself, "where did everybody go", as a single bead of water drops down its cheek (or, uh, its exterior).

The ad ends: "Can we drink today, like there is a tomorrow? Probably". Another video gives beer fans a step-by-step guide on adopting a keg. By scanning the labels of four Carlsberg cans and adding it to the brand's website, people can fill a keg in their favourie pub or restaurant from the comfort of home, earning two post-lockdown pints along the way.

Budweiser has also launched an initiative which allows pub dwellers to pre-purchase their post-lockdown drinks, in support of local bars.

Credits

Brand
Global brand director
Senior global brand manager
Head of marketing & sponsorship, Denmark
Global brand PR Manager
Creative agency
Chief creative officer
Global ECDs, Carlsberg
Creative
Account directors
Account executive
Assistant producer
Production companies
GPS
Production company producer
Production company executive producer
Post producer
Colourist
Composer
Music supervisor
Sound engineer
Post producer
Digital agency
Technical director
Senior AD
Senior copywriter
Junior copywriter
Motion graphics
Strategic planner
Client service