Carlsberg "Commuting the Danish way" by Fold7

Mads Mikkelsen returns in the latest instalment of Carlsberg's "The Danish way" campaign.

While Brits spend a ludicrous amount of time crammed into sweaty tube carriages and queuing in traffic jams, the Danish philosopher shares more wisdom to inspire a better way: the humble bicycle. The film by Fold7 will run online and in cinemas. OMD handled media planning and buying.