Carlsberg extends postcard facility to other Websites

Carlsberg is bidding to become a central communication point on the Internet by placing its digital postcard system at the heart of its revamped Website and extending the system to two of the Web’s most visited sites.

Carlsberg is bidding to become a central communication point on the

Internet by placing its digital postcard system at the heart of its

revamped Website and extending the system to two of the Web’s most

visited sites.



The company, which has offered the postcard facility on its own site for

more than a year, is this week making it available on both Future

Publishing’s FutureNet and the Microsoft Network.



Cmail was initially created by Carlsberg’s Web specialist agency, CHBi,

as part of the brand’s new-media presence during Euro 96. Each card has

the Carlsberg logo on the top right-hand corner and will now also carry

either Future or MSN’s branding, according to which site the user

accesses the system from.



Recipients of Cmail cards are alerted by an e-mail. They can then access

the Cmail, the Internet equivalent of a picture postcard, from

there.



Chris Bland, account manager at CHBi, said: ’Carlsberg has been keen to

offer an online service that underlines the sociability of the

brand.



Cmail is now a sub-brand that is credible enough to be exploited via

other high-profile sites on the Web.’



CHBi has not ruled out the possibility of involving other partners, such

as football sites.