Carlsberg to host shave-off event for Movember

Carlsberg has teamed up with Ted Baker to host a shave-off event across the label's nine Ted's Grooming Room locations in London on Saturday (31 October).

Carlsberg and Ted Baker have joined forces for a good cause
Carlsberg and Ted Baker have joined forces for a good cause

The brands are offering members of the public the chance to receive a shave, which is usually priced at £22.50, as well as complimentary Carlsberg beer for just 99p.

The service will be available at Ted’s Grooming Room sites between the hours of 10am and 6pm. 

The event is designed to raise awareness of the annual Movember campaign, ensuring males across the capital are clean shaven in preparation to grow their beards throughout the month of November. 

All proceeds from the shaves will be donated to The Movember Foundation, a men’s health charity that focuses its efforts on the four key areas of prostate cancer, testicular cancer, mental health and physical inactivity.

Dharmesh Rana, senior brand manager at Carlsberg said: "We are thrilled to be partnering with Ted’s Grooming Rooms in support of Movember. It’s a pleasure to be able to get behind such a wonderful cause and we’re hoping to see queues out of the door on the day at each of the locations."

Ted's Grooming Rooms are situated in locations including Soho, Covent Garden, Fitzrovia, Marylebone, Holborn and St Paul's.

Carlsberg's Belgian craft beer brand, Grimbergen activated a historic pop-up bar beneath London’s Waterloo station last month, meanwhile in April the brand handed out free beer via a drinkable billboard in east London. 

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