Carlsberg "if Carlsberg did kickabouts" by 72andSunny Amsterdam

Carlsberg continues its "if Carlsberg did..." positioning with a global TV spot coinciding with the start of the 2015-16 Premier League season.

72andSunny created the spot for the brand, which is the official beer sponsor of the league. It opens on a casual game of football in the park – complete with jumpers for goalposts – that rapidly turns into the greatest kickabout of all time, thanks to a magic sponge that restores youth, big-screen replays and cameos from the former Manchester United goalkeeper Peter Schmeichel and the commentator Jeff Stelling. The work was created by Carlos Font, Jorgen Sibbern and Damian Isaak, and directed by James Brown through Mustard.

Credits

Executive creative directors
Creative director
Managing director
Brand director
Brand manager
Brand co-ordinator
Director of film production
Film producers
Group business affairs director
Business affairs director
Director of strategy
Director of communications strategy
Lead strategist
Strategist
Production company
Director
Producer
Director of photography
Art department
Edit company
Producer
Post-production/grading
Audio post-production
Sound design and mix
Audio post-production
Music publishing
Music consultant

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