- Carlsberg has launched a new promotional website supported by a Europe-wide TV commercial.
The 30-second commercial will be shown across Europe on MTV this autumn and also features on the website. It features specially-created 3D animated images that combine to form a fast-moving virtual trip.
The ad opens with a shot of a Carlsberg bar tap. This leads into a journey that takes the viewer from a live gig to a football game and finally a city bar.
The site is split into four sections -- music, sport, the bar and brewery -- designed to reflect the brewing giant's marketing and sponsorship activity. It features a guide to European bars, skiing and football information and a link to Carlsberg's international Websites.
The site was created by Danes Ad Work in Denmark and is located at www.carlsberg.com.