If Carlsberg did Movember... It would use beer as shaving foam

Bearded hipsters, unite. Carlsberg has created a shaving foam made with hops to help its fashion-conscious clientele style their way into Movember.

Carlsberg: unveils grooming products made with freeze-dried beer
Carlsberg: unveils grooming products made with freeze-dried beer

Carlsberg has launched a range of shaving products in support of Movember, the charity event that asks men to grow a mo' to raise awareness about health issues.

The beer brand has created a shaving gel, aftershave cream and a moustache cream made with 200ml of freeze-dried Carlsberg.

The main ingredients in Carlsberg – hops, barley & yeast - have "beautifying properties" for hair and skin, the brand claims.

Carlsberg first dipped a toe into the world of cosmetics in June with the launch of its limited edition mens-care range.

Brand: Carlsberg

Agency: CP+B