If Carlsberg did Movember... It would use beer as shaving foam

Bearded hipsters, unite. Carlsberg has created a shaving foam made with hops to help its fashion-conscious clientele style their way into Movember.

Carlsberg: unveils grooming products made with freeze-dried beer
Carlsberg: unveils grooming products made with freeze-dried beer

Carlsberg has launched a range of shaving products in support of Movember, the charity event that asks men to grow a mo' to raise awareness about health issues.

The beer brand has created a shaving gel, aftershave cream and a moustache cream made with 200ml of freeze-dried Carlsberg.

The main ingredients in Carlsberg – hops, barley & yeast - have "beautifying properties" for hair and skin, the brand claims.

Carlsberg first dipped a toe into the world of cosmetics in June with the launch of its limited edition mens-care range.

Brand: Carlsberg

Agency: CP+B

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content