Carlsberg runs party advice films

Scandinavian agency Prime Sweden has created a series of films for Carlsberg aimed at young men who 'want to know how to be popular at parties'.

The activity asks a series of questions based around a series of four entertaining televsion vignettes.

Each covers a different aspect of partying and projects, and reports back on essential pieces of partygoer knowledge, such as how to look good, what is the best style of dancing if you want to make an impression with girls, awareness of what your body language is saying, and how to become good at flirting.

The promotion includes experiments including scientific gadgets, sweat meters, eye-tracking devices and physical responses to stimuli such as fashion dress sense, different types of music and the best stance to take at the bar when eyeing up a potential date.

In addition to the TV broadcasts on TV6 in Denmark, the full series will be broadcast on YouTube, at   

Tom Beckman, creative director and senior partner at Prime Sweden the creator of the spots,  said: "Carlsberg hit on a perennial challenge to all young people – which is how to be attractive at parties.

"It’s something everyone has been through, or is going through right now, so we took the idea and translated it into something which is at the same time both entertaining and thought-provoking, made all the more believable by the high standard of technical execution."

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