"If Carlsberg did…" returns to UK screens after a four-year hiatus with a spot set in a supermarket. 72andSunny created the ad for the Danish beer brand, which opens on a group of lads making their way around a supermarket stocked with their favourite things. The soundtrack is (I’ve Had) The Time Of My Life. The spot will run on TV in the UK, Ireland, Sweden and Denmark. It was created by Lee Hempstock and directed by Martin Kalina through Pulse.
Executive creative director
Creative director/lead writer
Director of film production
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