Carlsberg "The delivery" by Fold7

Mads Mikkelsen gets back on his bike in the next phase of Carlsberg's global campaign by Fold7.

The ad focuses on the idea of positivity and "betterment" and features the actor cycling through the streets of Denmark while referencing uniquely Danish achievements, such as the Danish pastry twist. It was created by Adrian Lim and Lucy Aston and directed by Martin Krejci through Blink Productions.