Carlson, the US leisure corporation, is reviewing the pounds 5m
advertising account for its travel agent chain Worldchoice.
It is believed the three incumbents, Newcastle-based Martin Tait
Redheads, WWAV Rapp Collins Scotland and MediaVision, were invited to
pitch, along with JWT Manchester, Faulds and Yellow M.
The pitches took place last week and include creative and media. A
result is expected shortly as the chosen agency will be briefed on the
summer 1999 campaign, which starts at the end of August.
Carlson, which owns Radisson Hotels, Caledonian Airways and tour firm
First Choice, established Worldchoice after rebranding the travel agents
AT Mays and ARTAC at the end of last year, following a buyout eight
years ago. Each Worldchoice outlet is independently owned, but the brand
identity is shared.