Carlson has been awarded the lead digital agency slot for Muller
dairy. The client has not confirmed that an official pitch took place,
but it did talk to other agencies.
Muller has appointed Carlson Marketing Group to develop its online
marketing strategy. Carlson Digital has been charged with building a
direct online relationship with customers and, ultimately, increasing
frequency and volume of Muller UK sales.
Mike Driver, Muller's head of consumer marketing, commented on the
appointment: "Carlson's strategic understanding of building customer
relationships online combined with the ability to deliver end solutions
won it the work. Carlson showed us it could capture, analyse and
manipulate customer data to help us create profitable online
relationships with our customers."
