Carlton UK Sales is making a bid to double the size of the market
for ads on videos by creating an in-house sales operation to sell the
medium alongside TV airtime.
Carlton is taking over Video Media, the video advertising division of
its Cinema Media operation, and is moving its salesforce into the
headquarters of its TV sales operation. The Video Media sales team,
headed by the sales director, Richard Vinton, will now report to
Carlton’s sales director, Steve Platt.
The move is designed to raise the profile of the video advertising
medium, which Platt believes has been underexploited since Video Media
was established in 1993. Platt said Carlton aimed to double video’s
revenue potential - which is still relatively small - within three
’Video generates more viewing hours than all the BSkyB channels put
There’s a big opportunity here that advertisers are missing,’ Platt